16 things to get straight before starting digital marketing?

16 things to get straight before starting digital marketing?

  • Your marketing objectives: What are you marketing?
  • Target Audience: Who is your target, and how many people will this reach?
  • Marketing strategies developed by somebody else that you can imitate if needed: What tactics might be effective for what you are giving, and what results have been achieved through these strategies so far?
  • Target Market Profile (TMP): This is where the demographics of your target audience come into play-age, sex, location, income level and more.; how important do they need to appeal to them and get their attention; what is the “value proposition” of your product or service.
  • Customer Journey Map (CMJ): helps analyze each stage of the customer’s journey through your funnel, along with the experience that they’re receiving.
  • Sales Funnel: how many people are entering into it and how many are exiting-which could be where you can apply methods to improve this metric.
  • Success Metric(s): these metrics should be based on the objectives of your campaign and lead you to be able to tell if the project is successful or not.
  • Lead Generation: Goal of creating a marketing list that, when utilized, will give you qualified leads; CRM (Customer Relationship Management) systems like Database marketing, email marketing, telemarketing & social media management can help develop these types of lists.
  • Test Environment: A place where you can test out different ideas, platforms and campaigns before committing to them.
  • Testing of Campaigns: You can use a program like Optimizely to randomly show two versions of the same page that differ in 1 element, for example, an image or colour or wording, so you can see which version gets more responses.
  • Timelines: This should be determined by your goal and when it might happen, or else you could end up with a strategy that takes years to show results. You do want to be aware of the time it will take to achieve the objective.
  • Budget: When planning your campaign, you need to decide how much it will cost you and then determine what percentage of resources can be spent each month until your budget is reached.
  • Personas: These are made up of characters that represent some aspect of your target audience. They should feel as if they were real people so you could develop an effective strategy for them.
  • Landing Pages: These pages are created for the conversion process, and they should only contain what is needed on them to lead the visitor/customer to act how you want them to (email capture or purchase)
  • Metrics: How do you plan on measuring success? Are these metrics based on what you have learned about your customer and what they want or how effective your marketing is?
  • Remarketing Lists: These are lists of people who already visited your website that can be used to promote other products, services, and affiliate products. This helps you efficiently complete the sales cycle for a product or service.