How to go about “Making a Marketing Plan.”

How to go about “Making a Marketing Plan.”

The most important thing about marketing is that it just takes time. First, you have to know what your audience is looking for and provide a satisfactory solution. The best way to get started with marketing is by identifying whom you want your audience to be, understanding their needs and wants, and then providing a product or service accordingly. Marketing can seem like an intimidating task when faced with the blank white screen of Microsoft Word, but there are some valuable tips and tricks that can help you out!

First off, write down everything you’re thinking in one long stream of consciousness style sentence. Once done, go back through it again and delete anything irrelevant or unimportant (don’t worry if it feels like you’re deleting most of it; eventually, you’ll be able to narrow the list down). The next step is coming up with a plan.

Marketing can take on many forms, but there are three basic categories:

1) Inbound marketing, 2) Outbound marketing, and 3) Direct-response.

1) “Inbound” is any form of marketing that pulls a consumer in from various sources such as blogs, social networks, newsletter subscriptions, and other media. Inbound marketing doesn’t have to be strictly online either; print magazines with regular columns are considered inbound because you go to a store or newsstand to grab them.

2) “Outbound” is any form of marketing that actively seeks out consumers and tries to get their attention. This is usually in the form of an advertisement or other forms of media, like TV commercials or radio spots

3) Direct response can be online, in print, on TV, or anywhere else you can think of that allows a consumer to take action in response to your marketing. This is usually used for e-commerce sites as an alternative to pay-per-click (or “pay per view”) advertising on search engines, social networks, or other media websites. In direct response marketing, you pay for every click generated by the advertisement, AND it’s usually more costly per click. When it comes to paid advertisements, the first thing most marketers ask themselves is, “what do I want my consumer to do?”

For instance, if you’re selling a new fitness product like a weight loss aid, you might run an ad for your workout video that says something along the lines of: ‘Get in shape NOW with the newest fitness craze! For more information, visit URL.

This type of advertisement gives detailed information about the product and places a call to action for viewers to go find out more information about it by visiting your site (hopefully!) Once you have written down your plan on paper, take a second look at it and see if there is any way to improve it. Then, working with your team (if you have one), run the plan past them for feedback and see if they can tell you anything else that might help.

Finally, feel free to include a section in your marketing plan outlining how often you intend to market, specific time limits for each marketing method, and deadline dates for each section

# Check list

Define your audience: Who is it that you want to be using your product or service? Write down a description of this type of person, including gender, age group, income level, hobbies. Etc. If possible, include photographs as well. Again, focus on demographics as much as on personality.

1. Inbound marketing: What are your primary goals? Do you want to increase revenue, get more customers, or get a better ROI? Figure out what it is that you’re trying to achieve with inbound and then put together a plan of action outlining how you will go about doing this (what sites will you utilize? How often will you post? etc.)

2. Outbound marketing: What kind of budget do you have to work with? Are there any specific advertising guidelines or requirements your company has about outbound marketing (i.e., can you run ads on TV if someone else runs them in the same area?), etc.? Again, this is important to include in your marketing plan because outbound marketing can get expensive quickly!

3. Direct response: What do you want your consumers to do? Do you want them to buy a product, sign up for a newsletter or blog subscription, subscribe to a service, etc.? If they’re already customers, then what is it that you want them to do? For example, return a telephone survey, place an order online, etc.

4. Forms of marketing: How much will you be relying on each form of marketing? Although one method might work better for you than the others, it’s essential to include them all so that your entire plan isn’t dependent on just one type of campaign (i.e., you’re only using PPC and social media)

5. How often will you be marketing? Which forms of marketing do you plan on using more than the others? (PPC, social media, etc.) How much time can each method take up every month or week? Do you have enough time to follow through with each of them properly?

6. Deadline dates: How much time can each form of marketing take up every week or month? Do you have enough time to follow through with each one before the deadline date correctly? Are you willing to work long hours to keep your plan on track? (For example, if you are using PPC and social media, you will have to work around the clock to monitor and advertise your product carefully, maintain your sites, and keep up with all of the responses that come through.) If so, can you dedicate enough time to this?

7. Working with others: How many people will you work with on your marketing plan? Although it is possible to do it all on your own, the best marketing plans are those that have multiple people working together. This allows for more opinions, ideas, and perspectives and gives you a chance to pass off some of the work (and stress!)